portfolio

i consider these pieces to be among my best work in the last 8 years as a copywriter. i’d love to add many more, but don’t want to overwhelm (ie, bore) you anymore than necessary. if you find that something is a tad hard to read, just gimme a shout. i’ll send you a better copy.

::

grace is a charitable organization that provides prescription drugs and medical services to elderly citizens in need. the campaign, comprised of posters, postcards, emails and an internal web site, honored the greatest generations of our time by juxtaposing great moments in history witnessed by our elderly with the hardships they face today.

awards won:

-2010 clio healthcare awards, silver

-2009 gold graphis
-2009 silver Rx club award
-2009 NORIs (albany ad club): best nonprofit campaign, best color photography and best in show
-2009 american graphic design and advertising
-2009 summit creative awards

grace :: poster :: rosie the riveter / edna

grace :: poster :: man on the moon / ray

grace :: poster :: iwo jima / charlie

grace :: postcards written in the voice of the 3 characters from the poster, edna, ray and charlie

grace :: web site :: home

grace :: site :: edna’s 1978 journal entry

journal ads and banner ads for colcrys, a gout treatment that’s tough on pain, but gentle on patients’ GI tract (yum, huh?). i also wrote the copy for the current colcrys.com site. phase 2 of the site should launch in 2010.

colcrys :: journal ad :: biker

colcrys :: journal ad :: lumberjack

[see that lumberjack up there? that's THE robert tagliapietra of the fashion label costello tagliapietra.]

colcrys :: banners :: patient

colcrys :: banners :: HCP

actual banner ad for macaroni grill restaurant.

macaroni grill :: banner ad

concept banner ad with expandable rollover functionality for xm radio’s “inno” product.

xm radio, inno :: banner ad :: collapsed

xm radio, inno :: banner ad :: expanded

direct mail piece for toyota tundra targeted to folks in the heartland of america who typically choose ford or chevrolet over toyota. the campaign ran in 2005 and showcased the brute strength and ingenuity of the tundra.

toyota :: direct mail :: cover

toyota :: direct mail :: inside spread 1

toyota :: direct mail :: inside spread 2, left

toyota :: direct mail :: inside spread 2, right

toyota :: direct mail :: inside spread 3, left

toyota :: direct mail :: inside spread 3, right

self-promo direct mail for rapp collins healthcare.

rapp collins healthcare :: self-promo direct mail :: cover

rapp collins healthcare :: self-promo direct mail :: inside spread

doorhanger for ARS rescue rooter targeted to new homeowners.

ARS rescue rooter :: doorhanger

newspaper ad for hardee’s restaurant targeted to the late-night crowd.

hardee’s :: newspaper ad

sweepstakes e-mail sent to members of footaction’s starclub. (this was my very first project, and thus makes the cut, even if solely on the basis of nostalgia.)

footaction :: e-mail :: ashanti sweepstakes