portfolio

i consider these pieces to be among my best work in the last 8 years as a copywriter. i’d love to add many more, but don’t want to overwhelm (ie, bore) you anymore than necessary. if you find that something is a tad hard to read, just gimme a shout. i’ll send you a better copy.

::

grace is a charitable organization that provides prescription drugs and medical services to elderly citizens in need. the campaign, comprised of posters, postcards, emails and an internal web site, honored the greatest generations of our time by juxtaposing great moments in history witnessed by our elderly with the hardships they face today.

awards won:

-2010 clio healthcare awards, silver

-2009 gold graphis
-2009 silver Rx club award
-2009 NORIs (albany ad club): best nonprofit campaign, best color photography and best in show
-2009 american graphic design and advertising
-2009 summit creative awards

poster :: rosie the riveter

grace :: poster :: rosie the riveter / edna

poster :: man on the moon

grace :: poster :: man on the moon / ray

poster :: iwo jima

grace :: poster :: iwo jima / charlie

postcards written in the voice of the 3 characters from the poster

grace :: postcards written in the voice of the 3 characters from the poster, edna, ray and charlie

grace site home

grace :: web site :: home

grace edna 78

grace :: site :: edna’s 1978 journal entry

journal ads and banner ads for colcrys, a gout treatment that’s tough on pain, but gentle on patients’ GI tract (yum, huh?). i also wrote the copy for the current colcrys.com site. phase 2 of the site should launch in 2010.

colcrys :: journal ad :: biker

colcrys :: journal ad :: biker

colcrys :: journal ad :: lumberjack

colcrys :: journal ad :: lumberjack

[see that lumberjack up there? that’s THE robert tagliapietra of the fashion label costello tagliapietra.]

colcrys patient banners

colcrys :: banners :: patient

colcrys :: banners :: HCP

colcrys :: banners :: HCP

actual banner ad for macaroni grill restaurant.

macaroni grill :: banner ad

macaroni grill :: banner ad

concept banner ad with expandable rollover functionality for xm radio’s “inno” product.

xm radio :: banner ad :: collapsed

xm radio, inno :: banner ad :: collapsed

xm radio, inno :: banner ad :: expanded

xm radio, inno :: banner ad :: expanded

direct mail piece for toyota tundra targeted to folks in the heartland of america who typically choose ford or chevrolet over toyota. the campaign ran in 2005 and showcased the brute strength and ingenuity of the tundra.

toyota :: direct mail :: cover

toyota :: direct mail :: cover

toyota :: direct mail :: inside spread 1

toyota :: direct mail :: inside spread 1

toyota :: direct mail :: inside spread 2, left

toyota :: direct mail :: inside spread 2, left

toyota :: direct mail :: inside spread 2, right

toyota :: direct mail :: inside spread 2, right

toyota :: direct mail :: inside spread 3, left

toyota :: direct mail :: inside spread 3, left

toyota :: direct mail :: inside spread 3, right

toyota :: direct mail :: inside spread 3, right

self-promo direct mail for rapp collins healthcare.

rapp collins healthcare :: self-promo direct mail :: cover

rapp collins healthcare :: self-promo direct mail :: cover

rapp collins healthcare :: self-promo direct mail :: inside spread

rapp collins healthcare :: self-promo direct mail :: inside spread

doorhanger for ARS rescue rooter targeted to new homeowners.

ARS rescue rooter :: doorhanger

ARS rescue rooter :: doorhanger

newspaper ad for hardee’s restaurant targeted to the late-night crowd.

hardee's :: newspaper ad

hardee’s :: newspaper ad

sweepstakes e-mail sent to members of footaction’s starclub. (this was my very first project, and thus makes the cut, even if solely on the basis of nostalgia.)

footaction :: e-mail :: ashanti sweepstakes

footaction :: e-mail :: ashanti sweepstakes

3 responses to “portfolio

  1. Melvin Strobbe

    Come back to Dallas I need you.

  2. yay. a few of the pieces we did together made the cut!!!

  3. Hey Amanda, my name is Shawn Webster and I am a Creative Recruiter with Creative Movers. I just came across your site and dig your work.

    The reason I am reaching out is that I am looking to fill a Senior Copywriter gig at an agency that’s been killing it lately with new biz wins and big hires. Some of their recent new biz wins are clients that are truly brave and allow their creatives to push.

    If you are interested in hearing more, please do let me know.

    All the best.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s